Leader, Storyteller, Content Strategist.
I love a good backstory. I love the "why" behind what
motivates people to strive for excellence. Those stories
inform, inspire and entertain. My experience at major media companies including NBC Sports, FSN and NBA Entertainment have fueled my passion and creativity. I leverage my technological expertise and consistently excel under tight time constraints.
I am passionate about managing people to bring out the best in them, and trusting my team to execute at
a high level has yielded results that consistently result in improved results on ComScore, exceeding KPIs.
Diversity, equity and inclusion has long been an area of emphasis in my career in both unofficial and official capacities. I believe that DEI stories are an organic part of sports and not 'human interest' and can seamlessly fit into the news and stories that both avid and casual sports fans seek out. After being
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named to NBC Sports Group's Diversity, Equity & Inclusion Council in 2020, I earned my Leading DE&I certification from Northwestern University. In addition to role on the council, I also created an internal DEI speaker series at NBC Sports Northwest and worked closely with the other members of our senior leadership team to help identify areas of improvement in the DEI area. In the fall of 2021, I enrolled in the University of South Florida's Diversity, Equity and Inclusion in the Workplace certificate course, completing the coursework and earning my certificate in March of 2022.
Skills
Content Strategy Project Management Personnel Leadership Field Production Live and LTT Show Production Video Editing Podcast Production & Editing Storytelling Writing & Editing Social Media Promotion Live Streaming
Professional Summary
January 2024-Present
Director of Production & Content | Bay FC
​Led video production and in-stadium content for World African Heritage Day campaign, receiving Audience Honors in ‘Sports’ and ‘Multicultural Campaign’ categories at the 2024 Shorty Awards.​
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Spearhead content strategy across platforms, achieving 733K+ views and 39K+ hours of watch time on YouTube, contributing to 373K+ social followers
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Pioneer long-form broadcast storytelling, creating 10 halftime features that reached over 3M households, expanding brand visibility and fan engagement
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Orchestrate development of commercial spots for OTT, broadcasts, and social channels, aligning with overall marketing objectives
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Crafted and executed video content strategy for organic and sponsored content, complementing social media initiatives
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Led initiative to enhance written content on BayFC.com, analyzing user engagement metrics to optimize readership
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Managed and guided a team of staff and freelance videographers and editors, optimizing workflows and delivering high-impact video content on schedule for multi-platform distribution
July 2021 - January 2024
Managing Editor/Producer | Lee Enterprises
HuskerExtra placed 2nd in the INMA's Global Media Awards for Best Subscription Niche Product
Promoted from Planning Editor to Managing Editor on the national sports team after six months.
Key Projects: HuskerExtra, a subscription-based athletics website for Nebraska Husker fans that was top-10 in all of Lee Enterprises in subscriber growth during Q4 after launching in Aug. of 2021; BadgerExtra launching in Aug. 2022
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Showrunner, producer and editor of Lee Enterprises podcasts Crime Beat Chronicles and Penny Wise and co-host of Even Field, a podcast about women and girls' sports in Nebraska.
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Plan and execute content and marketing plans for subscriber-only channels college sports digital products and accompanying social media channels, newsletters, podcasts and video series
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Coordinated and supervised production of the flagship podcast The Showdown; coordinating weekly with talent and edit staff to plan, complete and post the audio and video podcast, the fastest-growing podcast in the Lee portfolio in the fall of 2021
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Budgeted for, plan and develop new video series; coordinate across departments for promotion
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Hired, trained, supervised and developed staff of engagement editors to use Blox CMS to keep websites updated, send push alerts and deploy social media and content strategies
NETLIFE with Dawn Staley debuted at No. 6 on the Apple Podcasts Sports Chart
NETLIFE and Tea with A & Phee
were both recognized by BlackWomenInSports.com
July 2021 - November 2022
Producer & Video Editor Freelance | Just Women's Sports
Key Projects: NETLIFE with Dawn Staley, the college hoops podcast sponsored by FlameBearers and hosted by 2x NCAA Champion coach Dawn Staley; Tea with A & Phee, the
WNBA-sponsored podcast hosted by A’ja Wilson and Napheesa Collier
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Write scripts, produce, and edit NETLIFE with Dawn Staley and Tea with A & Phee
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Produced on-site interviews as well as remote interviews
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Coach talent on interview presence and delivery as well as scripting topics for each show
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Identify guests relevant to show topics and news & coordinate with talent producer to book and schedule
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Liaison between show talent & JWS marketing/social media team to create sponsored ads as well as promotional content for release
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Working with designers, spearheaded the creation of NETLIFE graphics package and necessary elements for the entire show
November 2021 - March 2022
Podcast Producer, Freelance | BlueWire Podcast
Podcast: On Her Turf
• Lead production of both conversational and narrative episodes through various stages of production: research, remote recordings, story outlines, episode scripts, and provide notes for editing
• Ensure all project deadlines are met, communicate production updates and hurdles in a timely manner.
• Research, build and write scripts and rundowns for podcasts including show bumps and promos, interview questions and providing background information for hosts.
• Co-lead weekly production meetings with production team (host(s), Blue Wire producer(s), Blue Wire EP(s)
• Collaborate with individuals across Blue Wire, including: production, marketing, business development, business affairs, legal, partnerships and talent, in order to successfully develop, produce, and deliver the show.
2019 - 2021
NBC Sports Northwest
Key Projects: 2021 Black History Month; Tokyo Olympics; NBC Sports Northwest Podcasts; Internal speaker series Voices You Need to Hear
• Scheduled creation and necessary updates for promotional content for all branded content across the network
• Led team of editors and designers that made up creative services, marketing and post production team
• Spearheaded both short- and long-term content planning, including game-related content and long-term storylines on both NBC Sports Northwest projects and collaborative projects with NBC Sports and other RSNs
• Oversaw the production of NBC Sports Northwest podcasts and contributed to the national Podcast Taskforce
• Produced and edited videos as needed for digital, social, linear, sales and marketing departments
2020 - 2021
• Met regularly with other members of the Council, led by Damon Phillips, SVP, Strategic Initiatives and Head of Diversity & Inclusion for NBC Sports Group
• Pitched SVP/GM at NBC Sports Northwest an internal DE&I speaker series Voices You Need to Hear, launched series in February of 2020
• Led discussions with staff and managers during meetings about diversity, equity and inclusion, conscious and unconscious bias and elevating diverse voices and how to support and facilitate employees and team members
• Collaborated with creative staff to help guide the creative look for Black History Month 2021 for all RSNs
Member, Diversity, Equity & Inclusion Council | NBC Sports Group
2017 - 2019
Broadcast Management Group
• Produced live shows; produced and edited LTT shows and segments
• Developed original content, from pitch to completion
• Served as field producer for live productions on-location, running camera, setting up
lights and acting as audio engineer
• Managed a team of 5 to coordinate and produce weekly segments to be distributed via
TicToc, Bloomberg’s 24-hour live streaming Twitter network, as well as associated VOD content
2014 - 2017
Campus Insiders
• Extra Yard For Teachers initiative with the College Football Playoff Foundation: During the 2016-17 football season had 17,000 views across all platforms
• Field Producer at the 2015 and 2016 NOVA Home Loans Arizona Bowls, the first-ever college football bowl game distributed on a social platform. The game saw a 123% increase between 2015 and 2016 with a reach of 1.46 million impressions
• Producer for the West Coast Conference weekly segments and specials. Following the first season as primary producer for WCC basketball content, the conference requested an addition of a baseball segment
2013 - 2014
Learfield Sports
• Managed partnerships with external businesses and video departments of Learfield's 90+ OAS partners
• Spearheaded the revamp of college partners' coaches shows to become digital-friendly and story driven
• Minnesota's "Brick by Brick" garnered 84,000 page views in its first season.
• Named to planning committee for inaugural Learfield Minority Academy, a program designed to foster minority growth and development in the collegiate multimedia and sponsorship sector
• Produced and edited cross-platform content and sales videos
2007 - 2013
ESPN
March 2011 - July 2013 Preditor | espnW
• Prepared original content to live on espnW.com, a site that receives more than 4 million unique viewers, while also monitoring content on-air and on espn.com to repurpose appropriately
• Communicated with outside parties and independent contractors to collect and license footage and music with which to produce content
• Planned, organized, produced and directed all internal and streamed video components at the espnW Summit from the inaugural espnW Retreat in 2010 through the espnW Summit in 2012
• Collaborated with the department’s Director of Social Media to create strategies around espnW’s website content promotion across different platforms
March 2009 - March 2011, Associate Preditor | Studio Production
• One of the first to earn the Associate Preditor title, responsible for producing and editing studio segments, bumps and features across ESPN network properties such as AM SportsCenter, Weekend SportsCenter, and Outside the Lines
• Utilized specialized skill and attention to detail to successfully produce and edit high profile events like the Thanksgiving Beyonce Conversation and Usain Bolt 'This Is SportsCenter' Behind the Scenes, and the Gene Upshaw video obituary that aired on all ESPN platforms as well as ABC NewsOne
• Developed a 7-minute presentation explaining the role of Preditors at ESPN and delivered it twice to over 30 supervisors and senior executives
• Served as a mentor to two Production Assistants entering the Preditor program
• Represented the Cross Platform preditors at staff meetings with department supervisors
February 2007 - March 2009, Associate Producer | Studio Production
• Produced the 2007 Alex Rodriguez PED conversation for Outside The Lines
• Point-person between the daytime shows in Bristol and the China-based crews during the 2008 Olympic Games
• Produced the weekly Ultimate Highlight for 6 months
• Produced shoots and segments for Titletown USA, ESPN's "summer stunt"
• Wrote and produced over 1200 bumps for ESPN First Take
2005 - 2007
FSN Southwest
• Monitored and maintained the Southwest region’s Live Events List
• Updated the promo archive for the Southwest, Midwest and Pittsburgh regions
• Wrote, produced and edited promotional commercials for NHL, MLB, NBA, MLS and NCAA teams in 3 FOX Sports regions
• Produced drop-in promotions that ran during live events in the Southwest region
• Field produced specialty shoots with college and professional athletes
• Commissioned and produced daily topicals for the news department
January 2005 - May 2005
NBA Entertainment
• Logged NBA and WNBA games while assisting Production Assistants in the creation of game highlights for NBATV
• Transcribed tapes from NBA events and acted as support staff for NBA League events
May 2004 - August 2004
Intern, Special Projects & Home Videos | NBA Entertainment
• Scanned and logged over 40 hours of live calls and game action for the Detroit Pistons Championship DVD
• Served as Production Assistant for departmental projects including the annual NBA League Pass commercial shoot
• Edited Jamaal Tinsley feature using existing footage
Work Experience
Education
M.S. Entertainment Business | Full Sail University - Winter Park, FL
Completed degree while working full time.
Coursework in: Media Literacy and Research Methodologies; Executive Leadership; Project and Team Management; Business Storytelling and Brand Development; Entertainment Business Finance; Negotiation and Deal-Making; Product and Artist Management; Advanced Entertainment Law; Entertainment Media Publishing and Distribution; and Digital Marketing as well as the successful creation and presentation of an original business plan.
B.A. Cinema-Television | Southern Methodist University - Dallas, TX
Scholarship student-athlete, Varsity Women’s Rowing
NCAA Scholar-Athlete & National Dean’s List, 2003-04
Pre-Journalism-Mass Communications | Iowa State University - Ames, IA
Scholarship student-athlete, Women's Track & Field
NCAA Scholar-Athlete & National Dean’s List, 2000-02
Multicultural Vision Program Scholarship Award Recipient
VORTEX, Student-Athlete Leadership Member
Certificate - Leading Diversity, Equity & Inclusion | Northwestern University - Chicago, IL
Coursework in: The Diversity, Equity, and Inclusion Landscape; Dynamics of Diversity, Equity, and Inclusion in Organizational Settings; Opportunities and Challenges of Promoting Diversity, Equity, and Inclusion; Managing and Leading Transformative Change; Communication Strategies for Diversity, Equity, and Inclusion; Developing Metrics for Diversity, Equity, and Inclusion
Certificate - Diversity, Equity & Inclusion in the Workplace | Univ. South Florida - Tampa, FL
Coursework in: Emotional Intelligence, Stereotypes & Biases; Understand Your Organization; Future of Your Org through D&I; Recruitment & Retention; Community Outreach; Sustainable Business Model
